Patrick Gavin has probably had the biggest impact on Search Engine Optimization then any other guru. Now he has launched a new SEO product called Do It Yourself Search Engine optimization (DIYSEO) likely to revolutionize how small business do SEO.
He is famous for building the company Text-Link-Ads and turning it into a very successful company despite google issuing new rules and regulations about buying and selling Text-Link-Ads. He is rumored to have sold the company for $45 million.
DIYSEO is an easy step by step Search Engine Optimization system analyzing your website and telling you EXACTLY what you need to do to rank better.
So, keeping in mind Small businesses are the last frontier for SEO’s, is it likely to make SEO’s loose sleep.
Check out the preview video and you decide.
SEO Consultants- What do they do?
There are very many local small business in the world trying to get found on Google for their chosen keywords so as to take advantage of the internet phenomenon but don’t know how.
They turn to an SEO consultant who tells them they need to optimize html text (content and meta tags) on their pages relative to keywords and get more back-links to the site.
What do SEO Consultant charge?
Most SEO consultants work on a monthly retainer plus performance based bonus stepped payment. The retainer is normally about one to two thousand pounds/dollars a month for SME’s rising to tens of thousands for bigger companies depending on the size of the website. So if a large company has 10,000 terms it wants to rank for and a site with hundreds of thousands of pages it can expect to pay top end retainer to enable the consultant maintain an office staff to undertake the work.
On top of the retainer there is normally a performance based incentive which pays a bonus once the keywords begin to rank in search engines. So if you hired an SEO expert to rank you for North London Chiropractic you would pay the retainer plus other charges like:
100 per month once the site ranked in the top 10 for North London Chiropractic
250 once the site ranked top 5 for North London Chiropractic
1,000 once the site ranks number one for North London Chiropractic
So what do the SEO experts do?
For the fee the expert will use site analysis tools like the ShoeMoney Tools, Raven SEO Tools, SEOMOZ Tools to analyse your website and generate reports to show:
* Backlink Analyzer: Which websites, articles, blogs directories etc are linking to your site vs your competitors website and anchor text used.
* On-Page Analyzer: A good SEO’s will analyze all the on-page HTML of your web pages and compare it to the top rankings in search engines of your competition.
The SEO expert will then give you a website report with a list of SEO tasks you what you need to do to out-rank your competitors.
You will have a list of things to do if you decide to do it yourself such as get links here… pay for directory listing here… change title tag here… change image alt tag here… etc.
So you are more paying for the SEO expertise to tell you what to do. Its a bit like having a personal trainer who will tell you what to do and leave you to it. But how do you know you are not just wasting your time and energy doing the wrong things?
Hiring the right personal trainer is obviously the key in this argument.
EnterDIYSEO.
Most small businesses don’t have huge budgets so can’t afford thousand dollar per month retainers and monthly bonus/incentives.
So what do you get with DIYSEO?
Firstly the good news is that there is no huge monthly retainer OR incentive fees.
DIYSEO analyzes your website using the same trusted tools that SEO consultants have been using for years and then gives you daily a step by step tasks to complete.
And here is some more good news you many never hear from an SEO…
FREE TRIAL
That’s right. For limited time DIYSEO is offering a 7 day 100% FREE no risk trial of the service.
Sign up here :
=> DIYSEO
