Promoting a Website

Website Promotion Runs

Thu, 26 Aug 2010 12:56:41 +0000

If you really want to build a lot of links to a site quickly, and consistently then you’ll want to develop what we call a “promotion run”.

This is simply a template of a series of actions you take in a row to complete one “run” of promoting a website or property to which you want to drive backlinks.

1) Submit an article to 10-20 article directories. Use no more than one unique article per 10 submissions. Keep tracking of the anchor text you used for each submission.

Vary your anchor text by each set of 10-20 directory submissions according to the optimal anchor text variation strategy we’ve already discussed.

2) Use an article spinner to submit 2 spun articles to SEOLinkVine. Spin the title and the body of the article.

Either attempt to track your anchor text proportion, or optionally use advanced anchor text spinning to automate varying anchor text.

3) Submit 1 article to Unique Article Wizard, with the 3 article variations process. Again vary your anchor text one way or another.

The last thing that you have to watch out for is something called “link velocity”. If for example, you get a whole bunch of links fast, Google might drop you out of a favorable position in the SERP’s.

What they are doing is testing you. If the links continue to come in even as the target’s ranking has dropped considerably, then Google see this and re-considers the target as perhaps legitimately deserving of ranking for a particular keyword.

On the other hand, if all the links suddenly stop – then that simply confirms G’s suspicion that this was unnatural linking and you may even end up ranking outside the top 100 when it’s all said and done with.

That’s why having a consistent inbound link velocity is so important you should stay in a consistent mode of promoting a website.

Perhaps you do a run on a site every 2-3 days (usually if it’s new and you really want to rank for a keyword) – or once every 7-10 days for sites that are already established and ranking for your target keywords.

You don’t need to do every day or every other day promotion runs on them because it’s natural for link velocity to slow down over time.

Once you have your ranking, and have sustained that ranking for a while (more than 1-2 weeks depending on the competition) then you can gradually slow down and spread out your promotion runs for that particular site.

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Advanced Anchor Text Spinning

Tue, 10 Aug 2010 19:42:03 +0000

If you are spinning text using SEO tools like The Best Spinner and SEnuke then you will want to spin your anchors texts accordingly. Below is a format that will achieve correct spun text weighting for your articles and forum profile posts.

The idea is basically using the service that support spinner syntax to spin your anchor text with your different variations. This is basically what’s called “weighted spinning”.

This is one of the best SEO tips for spun article or profile submission. The idea means breaking the number 10 down into those 50%, 25%, 15% and 10% for first, second, third keywords. So obviously 50% would be 5, 25% would be 2.5 (round up to 3), 15% would be 1.5 (round up to 2) and 10% would be 1.

So the correctly weighted anchor text in spinner syntax format would something like this:

{anchor text 1|anchor text 1|anchor text 1|anchor text 1|anchor text 1|anchor text 2|anchor text 2|anchor text 2|anchor text 3|anchor text 3|miscellaneous anchor text}

What this does is effectively automate varying your anchor text across all your submissions, in nearly the exact proportion that we want for optimal anchor text variation.

By using this method each time the article is submitted and published, it randomly chooses the anchor text. And since we have our spun anchor text weighted, obviously anchor text 1 is more likely to be chosen than anchor text 3, and anchor text 2 more than your single miscellaneous keyword.

The only problem with this tip is that not all resources support spinning and with the article submitters (with the exception of SEnuke) you won’t be able to spin your content. So you might have to do a bit of manual tracking if you want to get this just right!

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Varying Anchor Text

Sun, 11 Jul 2010 18:01:45 +0000

Varying Anchor Texts

One of the most important aspects of building links effectively is rotating and varying your anchor text.

This is because it looks unnatural to Google if you have 500 incoming links to your site all with the same exact same anchor text.

So your goal is to look like these sites are naturally linking to you around a specific topic. Because no way in the natural order of events would 500 sites link to you with all the exact same anchor text.

You should simulate this natural process during internet marketing in an automated way by determining your first, second, and third most important keywords that you want to rank for.

For the primary keyword research 2 close variations. For example if you wanted to rank for the term “dog training” – 2 variations of your primary keyword might be “dog obedience training” and “train dogs” (this is assuming any of these variations aren’t your already defined 2nd & 3rd most important keywords you want to rank for).

For your second most important keyword, create 3 variations but loosen them up just a little bit.

For example so if your secondary keyword is “dog training ebook” – then you’re variations might be “dog training courses”, “train dogs ebook”, “dog obedience ebooks”.

Now do the same as the second with the third, but broaden the keywords even more when you choose your variations.

Your fourth set of anchor text is a collection of miscellaneous keywords such as:

Optimally your linking profile should look like this in terms of the proportion of each anchor text linking back to your site:

That simply means that 50% of your backlinks should use anchor text from your first group, 25% from your second group, 15% of your backlinks with anchor text from your third group, and 10% from your miscellaneous keywords.

If you promote your website with this method and replace anchor texts often then you will open multiple gateways for online traffic to find you and have a very interesting analytics keywords report to guide you each month.

Some sort of a spreadsheet where you list all your activities, including each submission, to where, what site or page are you linking back to, and what anchor text you used. Also if you use spun content then you can automate the system with advanced anchor text spinning method.

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Is Google Adwords Lying to You?

Thu, 17 Jun 2010 21:14:42 +0000

It’s true — Google is NOT telling you the whole story when you go to the AdWords Keyword Tool to research the keywords you want to try and rank for.

Revealed: exactly what’s going on, and why you need to change your keyword research tactics, in the video here:

********************************************************************
Three fantastic testimonials!
********************************************************************

I’ve let a few people try out Keyword Snatcher to work out any bugs
and get their feedback, etc. Check out these comments I’ve gotten!

==================================================================

Out Performed the Competitor

I ran several keywords through the Keyword Snatcher and a similar
software currently on the market. Keyword Snatcher pulled almost
double the number of keyword phrases as the competitor. These
were not junk keywords but useful phrases I can use to build and
expand my content. It’s fast too.

Thanks for continuing to build valuable tools for us “non-techy”
internet marketers.

Justin Connor
http://makeavideo.net

===================================================================

I just pulled a list of 5000+ keywords for one of my niche sites.
AMAZING! I imported the list into another program I have and sorted
them into related lists to use as categories on my site. I now have
PLENTY of keywords to write articles on for each category including
lots of LSI phrases.

Awesome tool.

Pat Davis
http://YourNicheNetwork.com

Check the information video here

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Indexed Page Checker

Fri, 04 Jun 2010 06:29:05 +0000

It is common knowledge that to get your pages in SERPS they need to be indexed. But how do you go about finding out which pages are indexed or not?

An indexed page checker lets you know which pages are not indexed so that you can make amends and concentrate on those pages as strategy to promote your website.

There are several seo tools for checking page indexing but below is a nifty little free tool that does the job of checking one individual url at a time.


	Indexed pages Tool © SEO Chat™ URL Enter URL Enter Captcha To Continue To prevent spamming, please enter in the numbers and letters in the box below Report Problem with Tool.

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DIYSEO Tool- Should SEO’s be loosing sleep?

Thu, 29 Apr 2010 08:15:55 +0000

Patrick Gavin has probably had the biggest impact on Search Engine Optimization then any other guru. Now he has launched a new SEO product called Do It Yourself Search Engine optimization (DIYSEO) likely to revolutionize how small business do SEO.

He is famous for building the company Text-Link-Ads and turning it into a very successful company despite google issuing new rules and regulations about buying and selling Text-Link-Ads. He is rumored to have sold the company for $45 million.

DIYSEO is an easy step by step Search Engine Optimization system analyzing your website and telling you EXACTLY what you need to do to rank better.

So, keeping in mind Small businesses are the last frontier for SEO’s, is it likely to make SEO’s loose sleep.

Check out the preview video and you decide.

SEO Consultants- What do they do?

There are very many local small business in the world trying to get found on Google for their chosen keywords so as to take advantage of the internet phenomenon but don’t know how.

They turn to an SEO consultant who tells them they need to optimize html text (content and meta tags) on their pages relative to keywords and get more back-links to the site.

What do SEO Consultant charge?

Most SEO consultants work on a monthly retainer plus performance based bonus stepped payment. The retainer is normally about one to two thousand pounds/dollars a month for SME’s rising to tens of thousands for bigger companies depending on the size of the website. So if a large company has 10,000 terms it wants to rank for and a site with hundreds of thousands of pages it can expect to pay top end retainer to enable the consultant maintain an office staff to undertake the work.

On top of the retainer there is normally a performance based incentive which pays a bonus once the keywords begin to rank in search engines. So if you hired an SEO expert to rank you for North London Chiropractic you would pay the retainer plus other charges like:

100 per month once the site ranked in the top 10 for North London Chiropractic
250 once the site ranked top 5 for North London Chiropractic
1,000 once the site ranks number one for North London Chiropractic

So what do the SEO experts do?

For the fee the expert will use site analysis tools like the ShoeMoney Tools, Raven SEO Tools, SEOMOZ Tools to analyse your website and generate reports to show:

* Backlink Analyzer: Which websites, articles, blogs directories etc are linking to your site vs your competitors website and anchor text used.

* On-Page Analyzer: A good SEO’s will analyze all the on-page HTML of your web pages and compare it to the top rankings in search engines of your competition.

The SEO expert will then give you a website report with a list of SEO tasks you what you need to do to out-rank your competitors.

You will have a list of things to do if you decide to do it yourself such as get links here… pay for directory listing here… change title tag here… change image alt tag here… etc.

So you are more paying for the SEO expertise to tell you what to do. Its a bit like having a personal trainer who will tell you what to do and leave you to it. But how do you know you are not just wasting your time and energy doing the wrong things?

Hiring the right personal trainer is obviously the key in this argument.

EnterDIYSEO.

Most small businesses don’t have huge budgets so can’t afford thousand dollar per month retainers and monthly bonus/incentives.

So what do you get with DIYSEO?

Firstly the good news is that there is no huge monthly retainer OR incentive fees.

DIYSEO analyzes your website using the same trusted tools that SEO consultants have been using for years and then gives you daily a step by step tasks to complete.

And here is some more good news you many never hear from an SEO…

FREE TRIAL

That’s right. For limited time DIYSEO is offering a 7 day 100% FREE no risk trial of the service.

=> DIYSEO

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Is there GOLD buried under Main Street in YOUR town?

Wed, 28 Apr 2010 09:43:16 +0000

The news is blaring about the economy and how terrible things are for business.

It’s got lots of entrepreneurs running scared.

And that’s not just for us internet marketers – it goes DOUBLE for regular Brick-and-Mortar stores like the ones in YOUR hometown.

What if you can take what you ALREADY KNOW about marketing online and TEAM UP with the BEST businesses in your area to make MORE money.

More money than EITHER of you could make alone.

And you actually do it by HELPING people, not SELLING them!

It’s true!

Go watch this video now that explains everything.

Main Street Marketing Machines

Listen, you may have heard about similar Offline “money-making schemes before, but this is drastically different.

No need to become an uber-expert guru to land clients.

No need to hire a designer – a programmer – a secretary – a sales staff. Because…..

Well, look you might not believe me unless you saw it yourself. I watched it twice just to make sure.

Seriously. Go check it out,

Main Street Marketing Machines

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Capture Visitor Attention with Ultimate Footer Ad

Wed, 28 Apr 2010 08:53:59 +0000

If you’re an online entrepreneur like me, you’ll know that one of the biggest challenges we face is getting repeat traffic. A great way to do that of course is by building a mailing list of opt-in subscribers. The problem is how to capture your visitor’s details without alienating them with a huge great hover popin or such like.

Well now I think I’ve found a solution…

I’ve recently come across a cool little script called Ultimate Footer Ad that slides a small strip up from the bottom of your browser.

Ultimate Footer Ad You can use it on your blogs, affiliate shops, sales letters, doorway pages, etc. You can use it to capture email subscribers, as well as convert visitors to RSS subscribers or twitter followers. It does it all…

What it doesn’t do is annoy your visitors by stopping them from reading your valuable content.

The feedback on this software has been amazing: John Chow describes it as… “One of the best promotional tools I have ever used.” and Legendary marketer Terry Dean had this to say… “I’ve added 126 extra new subscribers to my list just in the past week.”

Not only that, it’s dead simple to use. You can literally have this thing installed and running on your website in 10 minutes.

Top UK marketer Frank Haywood used this tool to increase his average daily blog subscription by 249.84%.

So if you’re looking for a way to increase traffic and revenues with your blog, hit the link below now to grab your copy before this really catches on…

Ultimate Footer Ad

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Blogging is Central to Social Media Marketing

Sun, 25 Apr 2010 15:26:34 +0000

Setting up a blog is a straight forward process with WordPress and it can easily integrate into a main site as a sub-domain in the form www.yourdomain.com/blog.

Many companies face the issue of what to blog about but the answer is easily what the company wants to engage with your customers. It can be the primary form of content communication including:

-’hints and tips’
- information about new products and services
-industry news such as – new legislation, new trends
-lessons and ‘how to do’s’
-case studies of successfully completed projects
-company news and press releases

A blog can be at the centre of your social media internet marketing efforts linking other media such as:

Twitter and Facebook can be updated directly from your blog saving you a lot of time and enabling keen followers to come to your site for further details

Emailed newsletters can have links to your blog expanding on topics which again acts to increase traffic.

Bookmarking and RSS feature in your blog increases visibility and link-backs and enables you to easily proactively take advantage for further SEO juice.

YouTube videos can be uploaded to your blog for further visibility in search engines.

Article submissions can be linked back to your blog and other social media forms. A clever practice has been forming a link wheel between the various medias to further fuel your SEO.

The benefit is that the links to it will be included as part of links to your site in Google.

If you regularly add fresh content to your blog the search engines will count it as part of activity to your main site.

Blogs attract natural links if you post regular content. For example product reviews attract comments from customers about experience with your product.

The option of RSS and social bookmarking are standard with most blogging platforms and will allow automatic interaction with site visitors/customers and increasing your presence on the web.

If you do not have time or technical knowhow to set up a blog then enquire about our Blogging and Social Bookmarking Service.

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Crosslink-Builder

Tue, 20 Apr 2010 08:25:09 +0000

REMEMBER THAT BUILDING CROSSLINKS BETWEEN YOUR WEBSITE AND OTHER WEBSITES IS ONE OF THE MOST IMPORTANT FACTOR IN YOUR SEARCH ENGINE POSITIONING!

Use crosslink-builder.com to add crosslinks between your website and other websites and improve your traffic and google ranking. It may be a good idea to search for subjects related your website, and type ‘add link’ as well. For example, a Bed and Breakfast hotel in Devon, United Kingdom could put in a U.K. google search for DEVON ‘ADD LINK’ which is likely to find other websites actively searching for crosslinks.

Outbound link request can be quickly added by clicking on and using the FASTTRACK facility.

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