Canonicalization Link Element

The canonical link element is something that Google, Yahoo and Bing search engines said they would support at SMX West way back in 2009. The element addresses two problems that webmasters find in getting ranked – duplicate content and splitting … Continue reading

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Google’s Algorithm Farmer Panda Update

In February Google undertook a major change to its algorithm that was dubbed farmers update due to the fact that it is thought to target content farms that publish articles without adding value and it. The algorithm change, internally referred … Continue reading

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SEO Copywriting

Search engine optimization (SEO) copywriting to achieve high SERP ranking on Google and other search engines is really not that difficult as long as you follow some simple ranking rules about: 1. Keyword research what terms surfers are using to … Continue reading

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Website Audit

Below table shows a summary of the main SEO factors to looked at when auditing a website. SEO Factor Best Practice Observed Page Titles Include Keyword but make it appealing to click from SERP and keep within 60 characters Meta … Continue reading

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Google Analytics-top Q&A’s video

In this action-packed episode Avinash Kaushik and Nick Mihailovski discuss: (0:27) How you can see the top landing page report by keyword. (1:22) Calculating Avg Time to complete a goal. (2:11) The recommended way to do internal campaign tracking. (3:17) … Continue reading

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SEO Strategy

It is always useful to have look at on-page optimization for immediate impact. On-Page optimization consists of following SEO guidelines for the these key elements: 1) Optimizing page titles, meta description tags, met keyword tags and page content. 2) Internal … Continue reading

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Online Reputation Management

Below are some tips on how to protect a brand online using search engine reputation management tactics. Push Down Negative Comments Look at the ranking factors of all sites on page one of SERP’s using a tool like Traffic Travis … Continue reading

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301/302 Redirects differences & SEO

What are 301 and 302 redirects to SEO? 301 and 302 redirects are used in website optimization to make search engine friendly redirects. Permanent 301 redirect is as the name suggests a permanent redirect of a URL to a new … Continue reading

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