Promoting a website provides SEO tips on how to promote your web site online for free or cheap using internet marketing on Google, Yahoo, Bing, Facebook & Twitter.
We look at the major strategies and tools to include in your internet marketing promotion ideas. You can use below strategies as a check-list to marketing your website or to enquire from an SEO consultant.
You should undertake a website audit and website optimization to get full value of these website promotion techniques or any other search marketing campaign.
Promoting a website, or internet marketing, can be either “natural” search engine optimisation (SEO) or pay per click (PPC).
Here is a quick checklist for promoting your website through SEO and PPC:
1. Promote Your Business Locally Online
The most popular activity on the Internet is searching for information about goods or services (84 per cent) and people overwhelmingly (40%) prefer ‘local’ providers of goods and services.
So it makes sense to promote your local business on the internet using local business marketing including Google local business center and local business directories.
2. Promote Your Website on Video sites
Video has become a very powerful form of communication on the web and increasingly being served up on search engine results. You should therefore consider making a short video on your speciality and upload it to YouTube and other specialised video streaming sites.
3. Submit Your Site to Directories
Aim to submit your website to major Internet directories, trade association listings and any specialised trade directories. This will not only get you a link but can also lead to additional direct traffic.
4. Request Reciprocal Links
You create an obscure web page to put links on your website and request reciprocal links exchange with similar pages of complimentary sites.
13. Write articles for publishing on other sites
Webmasters love fresh content for their websites so if you submit your content to ezines it can end up in several sites. Just make sure the link back to your site remains intact as part of the agreement.
5. Exploit Social Groups
The explosion in social media has made it ripe for internet marketing. Social networking sites like Facebook and Twitter, blogs, social bookmarking sites forums are ripe for link backs and creating brand awareness. You can choose to become a very active regular contributor or just put up a profile signature with a link back to your website.
6. Make Links Look Natural
This means behaving like real searchers to the search engines. Link to different parts of your site not just homepage. Use varying anchor texts when linking in addition to the main keyword. Get links from various sites, social media types and page ranks.
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