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October 2018

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As more people are getting access to the internet, businesses are taking up digital marketing as a way of getting an edge in a hyper-competitive market. Digital marketing platforms such as social media platforms, search engines, email marketing, and video marketing are growing in popularity among marketers. To stay ahead though, marketers ought to keep up with trends and here are ten trends digital marketers should be on the lookout for. 1. Live video. This is one of the most reliable ways to market today. Today's generation prefers live videos in platforms such as Snapchat, Instagram and YouTube among others. With live video, businesses get

In an effort to avail quality content to searchers, Google frequently makes changes to its search algorithms. The changes can be many and secretive to some extent such that website designers may struggle to keep up with them. The silver lining though is that we have researched and came up with this piece which should help any website owner interested in ranking highly among search engine results. Recent updates by Google particularly in August, April and March are the most significant. While several reviews have been written covering the various aspect of the update, few focus on brand authority which is one of the highly