January 2019

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As more people are getting access to the internet, businesses are taking up digital marketing as a way of getting an edge in a hyper-competitive market. Digital marketing platforms such as social media platforms, search engines, email marketing, and video marketing are growing in popularity among marketers. To stay ahead though, marketers ought to keep up with trends and here are ten trends digital marketers should be on the lookout for. 1. Live video. This is one of the most reliable ways to market today. Today's generation prefers live videos in platforms such as Snapchat, Instagram and YouTube among others. With live video, businesses get

Businesses should increase their investment in digital marketing which is the most efficient method to reach more clients. Most companies will increase investment in one digital marketing network. Use social media The digital marketing network that is expected to see the most significant growth is social media promotion. Almost 64 % of businesses plan to use more funds on social media next year, according to analysis. Social media platforms are useful when you need to build a community of users. For instances, clothing retailers can promote clients to post pictures of themselves wearing the clothes they bought. For example, a person with thousands of followers