Instagram Feed

Author: Eric

Home  /  Articles posted by Eric

In the rankings of underutilized marketing tools, custom columns in Google Ads is up there with the best of them. Now I understand the sheer number of preset columns in Google Ads is intimidating enough, but if you’re not using custom columns you’re potentially missing out on some seriously relevant data. How relevant? Well, it’s different for each individual account. Seriously though, for most businesses, the metrics in Google Ads are inadequate. Conversions aren’t necessarily true leads, ROAS doesn’t factor profit margins, and Avg. Position is being sunsetted entirely (you heard it here first.). This is where you need to customize your metrics so

Today's Tip: Google Analytics Site Search Report Buried deep in the annals of Google Analytics, there's a report called Site Search. If your website has a search bar in any capacity, it's definitely worth checking this report out. You can find it under the Behavior menu, and then clicking on Site Search. The overview will supply you with the actual searches users have made via your search bar, as well as what page they were on when they performed the search. This is a great way to potentially diagnose trouble spots on your website, because when someone is searching for something, it probably means they can't find

Many People routinely ask how to determine a Max CPC bid for keywords, ad groups and campaigns without any historic data. Of course, once you have a good amount of data in the campaigns, this becomes much easier, and there’s a few different ways you can bid on keywords to maintain profitability. One of the methods is an easy variation of the method I'm going to show you in this post. But if you have no data, and you’re adding new keywords to a new account, it’s a little trickier to determine the right starting CPC bid. Because there’s some degree of guesswork here, you’re not going

Google Images is now a part of the Search Network for Shopping ads Google Images is a visually rich surface and a key part of millions of users' shopping journeys every day. Users frequently turn to Google Images for idea exploration, how-to guidance, product discovery and visual imagery related to key shopping categories like fashion, home and beauty. Google Ads team announced that they will be integrating Google Images into the core Search Network in late March. This means Shopping ads, we are already familiar with, will now automatically be eligible* to appear in Google Images results when users are searching for relevant keywords. What this means for your Shopping campaigns: All of our Shopping

With the website development project in your hands. The next step is to choose the best web designers to help you complete the project successfully. There are a lot of problems with web developers, so your task of choosing the best is not easy. If you remember the tips listed below to find a programmer, here are the top 10 tips for choosing an online programmer. 1. documentation Sometimes reserved for larger projects, but if you lose contact with the designer at a later date, you need the transfer documentation for a new designer or it will end at the expense of more money to

With an ever-upgrading Google algorithm, SEO has never been more important. If you’re having a hard time trying to convince entrepreneurs to invest in SEO, here are the top five ways to prove SEO value and worth. Let’s set the stage for your clients first. You can’t argue with hard-and-fast facts now can you? Did you know that the top five search results on Google get 70% of the clicks? And that 18% of local mobile searches lead to same-day sales? That’s not all, but 50% of mobile phone users will follow up their search with a same-day visit to the store, with 78% of

Once you understand the basics, technical SEO is easy to do. In fact, you’re probably using some of these tactics without knowing. The ultimate goals are for your site to rank better, generate more traffic and conversions. This is the essence of technical SEO: to fix the errors so you can achieve these goals. What follows are 12 technical SEO elements to consider for maximum optimization of your website. 1.Run a crawl report to identify crawl errors A crawl report, or site audit, reveals the errors in your website, while allowing you to see the urgent technical SEO issues that need attention like low page speed, duplicate

The additions to Search Engine Optimization in 2010 included local SEO where Google came up with Google Places and even the other search engines joined the group with Yahoo Local and Bing Local. It is a smarter way to search for business and amenities in your area rather than reading about an outlet located in another continent. What is Local SEO? Local SEO strategy mainly emphasizes on targeting the local clients in the area for business with an optimized website. It means if you are a bakery in New York, your customers will be able to find you quickly in local search once your optimized