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In the last few years, the number of businesses listed in Google My Business (GMB) has increased rapidly. As a result, many agencies dealing with Local SEO felt that the importance of the small business website had reduced and it was no longer necessary for the business to have separate business website. However a survey conducted recently by BrightLocal indicates that a large number of customers still rely on the business website for getting information about the business before purchasing a product or service. Hence for small business marketing, the company should not ignore the importance of a business website. Which sources have you

As page title is the first thing you see on Google SERPs, it is one of the crucial parts of the article. Therefore a good SEO has to be applied to it, as well as to other parts of the article. The page title is also an essential part of Google algorithm, so it should be wisely written to help both the website to be better ranked and to readers to preferably open and read your article, among thousands other articles. Here are 5 tips for you to help you create page titles which will appeal more to Google algorithm and readers. 1. Use keywords

Facebook is not only a place to show off how awesomely awesome your cat is, but it's also a really powerful way to advertise stuff. The downside is that their ads manager dashboard is more antiquated than Bing's, with many glitches and they also barely have any human support for the general FB Ads user. Given the social nature of the platform, there are distinct advantages to using Facebook that one cannot achieve via search engine marketing like Google or Bing Ads. One of the advantages of showing ads on Facebook vs Google is that people can interact with your ad as they would a

Today we're talking apps for managing ads campaigns in Google, Bing and Facebook. Google Ads App The Google Ads management app is pretty nifty for viewing accounts and making quick changes on the go such as pausing or enabling a campaign, changing a budget or even as detailed as making a bid adjustments at the keyword level. But besides for allowing you to do work while on the porcelain throne (I'm not judging), you can also enable the app to send push notifications for any necessary alerts, such as billing issues, disapproved ads, or policy violations. If there's any issue in your account (or an account you

In the rankings of underutilized marketing tools, custom columns in Google Ads is up there with the best of them. Now I understand the sheer number of preset columns in Google Ads is intimidating enough, but if you’re not using custom columns you’re potentially missing out on some seriously relevant data. How relevant? Well, it’s different for each individual account. Seriously though, for most businesses, the metrics in Google Ads are inadequate. Conversions aren’t necessarily true leads, ROAS doesn’t factor profit margins, and Avg. Position is being sunsetted entirely (you heard it here first.). This is where you need to customize your metrics so

Today's Tip: Google Analytics Site Search Report Buried deep in the annals of Google Analytics, there's a report called Site Search. If your website has a search bar in any capacity, it's definitely worth checking this report out. You can find it under the Behavior menu, and then clicking on Site Search. The overview will supply you with the actual searches users have made via your search bar, as well as what page they were on when they performed the search. This is a great way to potentially diagnose trouble spots on your website, because when someone is searching for something, it probably means they can't find

Many People routinely ask how to determine a Max CPC bid for keywords, ad groups and campaigns without any historic data. Of course, once you have a good amount of data in the campaigns, this becomes much easier, and there’s a few different ways you can bid on keywords to maintain profitability. One of the methods is an easy variation of the method I'm going to show you in this post. But if you have no data, and you’re adding new keywords to a new account, it’s a little trickier to determine the right starting CPC bid. Because there’s some degree of guesswork here, you’re not going

Google Images is now a part of the Search Network for Shopping ads Google Images is a visually rich surface and a key part of millions of users' shopping journeys every day. Users frequently turn to Google Images for idea exploration, how-to guidance, product discovery and visual imagery related to key shopping categories like fashion, home and beauty. Google Ads team announced that they will be integrating Google Images into the core Search Network in late March. This means Shopping ads, we are already familiar with, will now automatically be eligible* to appear in Google Images results when users are searching for relevant keywords. What this means for your Shopping campaigns: All of our Shopping

With the website development project in your hands. The next step is to choose the best web designers to help you complete the project successfully. There are a lot of problems with web developers, so your task of choosing the best is not easy. If you remember the tips listed below to find a programmer, here are the top 10 tips for choosing an online programmer. 1. documentation Sometimes reserved for larger projects, but if you lose contact with the designer at a later date, you need the transfer documentation for a new designer or it will end at the expense of more money to

With an ever-upgrading Google algorithm, SEO has never been more important. If you’re having a hard time trying to convince entrepreneurs to invest in SEO, here are the top five ways to prove SEO value and worth. Let’s set the stage for your clients first. You can’t argue with hard-and-fast facts now can you? Did you know that the top five search results on Google get 70% of the clicks? And that 18% of local mobile searches lead to same-day sales? That’s not all, but 50% of mobile phone users will follow up their search with a same-day visit to the store, with 78% of