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Today we're talking apps for managing ads campaigns in Google, Bing and Facebook. Google Ads App The Google Ads management app is pretty nifty for viewing accounts and making quick changes on the go such as pausing or enabling a campaign, changing a budget or even as detailed as making a bid adjustments at the keyword level. But besides for allowing you to do work while on the porcelain throne (I'm not judging), you can also enable the app to send push notifications for any necessary alerts, such as billing issues, disapproved ads, or policy violations. If there's any issue in your account (or an account you

In the rankings of underutilized marketing tools, custom columns in Google Ads is up there with the best of them. Now I understand the sheer number of preset columns in Google Ads is intimidating enough, but if you’re not using custom columns you’re potentially missing out on some seriously relevant data. How relevant? Well, it’s different for each individual account. Seriously though, for most businesses, the metrics in Google Ads are inadequate. Conversions aren’t necessarily true leads, ROAS doesn’t factor profit margins, and Avg. Position is being sunsetted entirely (you heard it here first.). This is where you need to customize your metrics so

Many People routinely ask how to determine a Max CPC bid for keywords, ad groups and campaigns without any historic data. Of course, once you have a good amount of data in the campaigns, this becomes much easier, and there’s a few different ways you can bid on keywords to maintain profitability. One of the methods is an easy variation of the method I'm going to show you in this post. But if you have no data, and you’re adding new keywords to a new account, it’s a little trickier to determine the right starting CPC bid. Because there’s some degree of guesswork here, you’re not going

Google Images is now a part of the Search Network for Shopping ads Google Images is a visually rich surface and a key part of millions of users' shopping journeys every day. Users frequently turn to Google Images for idea exploration, how-to guidance, product discovery and visual imagery related to key shopping categories like fashion, home and beauty. Google Ads team announced that they will be integrating Google Images into the core Search Network in late March. This means Shopping ads, we are already familiar with, will now automatically be eligible* to appear in Google Images results when users are searching for relevant keywords. What this means for your Shopping campaigns: All of our Shopping