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Google Ads is an online advertising platform owned by Google where ads show up on Google Search Engine when a search is triggered. Today in this blog post, we will learn the top benefits of Google Ads and understand why advertisers are so fond of the online marketing platform. So, without further ado, let’s dive in! Here are the top benefits of Google Ads: Boosts Brand Awareness in the Targeted Niche Businesses can use Google Ads when it comes to improving brand awareness as it helps to show up in front of users who are searching for their products or services. With the help of Google Ads, advertisers

Every brand reaches a point where the current branding strategy stops functioning. But any business or brand cannot afford not making any impressions on their target audience. If they aren’t putting any efforts into branding, someone else is doing it for sure. That simply means one thing – loss of customers. That’s exactly where the role of a CEO, entrepreneur, a boss comes into play. When you are leading a brand, you become the personality of the brand. This brings us to the point, where understanding brand personality is a must. What is a Brand Personality? Brand Personality is a set of human qualities that are ascribed to a brand name. A