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Google worked tirelessly to become the world’s most used search engine. Google surpassed the likes of Yahoo to become a household name in search services. Google’s success can be best evidenced by the use of its name as a synonym for performing online search. Phrases like “Google it!” are examples of the over reliance on this search engine. Google rolls out regular updates to ensure that its facility is spam free and its algorithm is efficient. In just the previous year, Google saw updates such as Panda, Mobilegeddon, Quality Update, Panda 4.2 and RankBrain hit the surface of the internet. This year an unnamed

Owned media, paid media, and earned media, these phrases are often mentioned in digital marketing spheres. Chances are high that you've heard of them or even used them yourself if you're in any way involved in digital marketing. However, what really are the meanings of these phrases? Also, how is each of them important to your digital digital marketing strategy? Well, to indepthly understand each of the aforementioned phrases, it's vital to take an individual look into each of them. Here are their explanations: Owned media In literal sense, owned media refers to any media that you can lay claim to. That's a media owned by